SEO – Search Engine Optimization
Marketing2Sales: Projecting Your Website as the first choice!!
Before we construct a house, we need to know what a brick is about. Similarly before we get into Search Engine Optimization, we need to understand what a Keyword actually means and why it is so important.
Keywords, with respect to SEO, are words or phrases which a searcher enters to get the information he needs. The use of keywords helps a user / searcher to specifically search for the information he needs and narrows down the results to his specific requirement.
Now Lets us understand,
What is SEO or Search Engine Optimization? This can be understood in the simplest way. For the benefit of our guests, let us break it into two parts.
A Search Engine is a software Optimization is the process of
System that allows a user to making the most of an available
Search for a particular information resource. In other words, making
On the Internet. This is done with the an optimum use of the resources
Help of certain keywords or characters available
Which help the user to search for the
Relevant information, he/she desires.
If we now co-relate this in connection with your website, we understand that Search Engine Optimization is a process of giving more visibility to a website or in other words, giving that top ranking to your website amongst the competitive websites. This in turn, projects your website as the first choice website. Sounds interesting now and worth considering isn’t it!!!
There are two ways in which a given website can be improved with respect to its ranking through the process of SEO.
For example, factors that could influence this category are
Having known what an SEO is all about, let us now educate ourselves with the various SEO tools which are available to serve us. They are,
|Keyword Planner: This tool helps in analyzing and planning the right keyword.|
|Google Analytics: An important tool which analyzes our website and understands the visitor’s reactions on visiting our website|
|Google Alex: Google Alex is a tool which helps in developing a quality website and at the same time helps in improving its ranking.|
|Google Webmaster: This is a tool used to find small errors in a website and to make the website SEO friendly.|
|MOZ: Helps us in keeping in tune with Google updates and new schemes released.|
Why is all this exercise to make a website SEO compliant and what are the real advantages.
With Digitization making its presence felt in almost all our commercial activities, searchers prefer to have their choices when they buy or sell commodities online. SEO gives them that added flexibility in meeting their requirements online, almost instantly and saving time and money. Here’s a look at what SEO can change.
We have seen what SEO is. We have understood why you need to build a website and more so an SEO friendly website. Now, we will tell you whom you need to approach for this service in Pune. Who else!!!! But ,
Marketing 2 Sales!!!
Take a look Why
And adding to all the above, we also Educate you on what you have just gained with your association with Marketing 2 Sales with a Tutorial on SEO!!!
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SEO makes visibility in website and branding it is a type of inbound marketing where end client search for the needed services and come to you and very effective pattern of business.
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Google ranking take time and it should be done in completely ethical type there are two type of SEO.
Two type of SEO
ONLINE SEO – Where research is important and analysis is important where it is must to understand the need of client and their business.
OFF line SEO – this is a manual work where expertise is required and it is time consuming process and a slow process where lot of time and effort is needed with patient. This is a mojor thing which help to bring traffic into the website.