Marketing2Sales: Creating an Identity!
This is a very important aspect of any Marketing Strategy. In the competitive business world, the process of Branding holds a very high and critical position as far as any organization is concerned. Before we get into Branding, let’s take a very simple example.
What we see above are two bottles of drinking water. If we closely observe, the bottle on the left has no identity. In clearer terms it has no name and is just a bottle with drinking water filled in it whereas if you take a look at the bottle on the right, it is also a bottle filled with drinking water, but there is an identity. There is a name. This is called Brand. In simpler terms, a Brand is a name or an idea of a specific product or service which a consumer or customer identifies with by either looking at the name, image, design or logo of the company who owns the idea. For example, Aqua Fina or Kinley are some of the known brands of the companies supplying bottled water which is widely used. Having now known what a branding is, it simple to understand what Branding means. Branding is the process of creating that particular unique name for any product in the consumers mind.
Given an opportunity, we now know which bottle of drinking water to choose from the above two figures!!!
Let’s now get down to what are the key elements which influence or power a proper brand.
Branding a product revolves around several key factors. Important amongst those are listed below.
What are the advantages of a good brand or in general branding your product?
As we have seen how a properly branded product can influence a customer’s decision in buying your product, here are few other factors which are worth understanding.
Marketing2Sales with a taskforce of competent individuals is also well equipped with the latest happenings and developments in Technology. We at Marketing2Sales look from a customer’s angle and work with a customer centric aim and goal. With us we go that extra mile in adapting and adopting to customer’s choice. With a proven expertise in Video production and video editing, we possess a keen eye for detail and strive to meet the customer’s requests at all times.
Join us and give us an opportunity to create an identity for you and in turn enhance our identity through you.
Basic research on product and product quality and benefits has to be cleared.
Client’s requirement and clients need has to be mentioned.
Client’s exact requirement and expectation has to be identified.
Client’s benefits and client’s exact interest has to be identified .
Factor of attraction is very important.
Presentation is again very important.
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